FROM CHOCOLATE MAKER TO BED INNOVATOR

FROM CHOCOLATE MAKER TO BED INNOVATOR

The story of DUX, a family business.

Ever since the founding of DUX in 1926, our ambition has been to manufacture the world’s most comfortable beds. Nothing else has ever been as important to us. The DUX bed is the result of advanced sleep research and technology, combined with traditional Swedish craftsmanship. 
A development and production collaboration focused entirely on bringing you a good night’s sleep.

But let us for a moment turn the clock back to 1924 – the year the history of DUX begins. Swedish chocolate maker Efraim Ljung is on a business trip to The New World, and has now arrived in Chicago.

”Our beds should be the world’s greatest place for recovery.” Efraim Ljung
THE AWAKENING

THE AWAKENING

Efraim Ljung checked into a small, unremarkable hotel in central Chicago as a chocolate maker – and checked out as a bed innovator. The night he spent there had resulted in an awakening, in a double sense. “How can a bed be so comfortable?” he asked himself after a night’s sleep that had surpassed any he had previously experienced.

A FASCINATING DISCOVERY

A FASCINATING DISCOVERY

Overwhelmed with curiosity, Efraim quickly debated with his conscience before removing his pen knife and making a careful incision in the bed’s fabric. His discovery surprised and fascinated him – the bed was constructed of flexible steel springs. He carefully stitched the fabric together again, but carried the memory of what he had found back to Sweden.

UNIQUE SPRING TECHNOLOGY

UNIQUE SPRING TECHNOLOGY

Thoughts of the flexible bed and the delightful sleep it had brought could not be ignored. Efraim started focusing less on his business in the confectionery trade and began experimenting with steel springs of varying strength and elasticity. His efforts eventually led to the first DUX bed – with a sensitive and unique spring technology that reacts to pressure and weight.

QUALITY, INNOVATION AND CRAFTSMANSHIP

QUALITY, INNOVATION AND CRAFTSMANSHIP

During the 50s and 60s the business was expanded to also include sofas and chairs. In the 80s, a store concept was created, DUXIANA, which later developed into a chain of design hotels by the same name. Today DUX is represented in 22 countries and is a notable symbol of quality, innovation and craftsmanship around the world – just as Efraim Ljung envisioned over 85 years ago.

OUR VISION DRIVES US FORWARD

OUR VISION DRIVES US FORWARD

DUX is Latin for “leader” and the spirit of leadership has permeated the company from the very start. Efraim’s passionate enthusiasm and curiosity have lived on through generation after generation of Ljung heirs. We constantly keep a close eye on technology and research, and develop our products in accordance with the latest findings and advancements. The vision of a good night’s sleep is integrated into our DNA, and it is this that drives us forward.